Skip to content
English - Australia
More support
Contact us
  • There are no suggestions because the search field is empty.

Visitor Page Flow Report (SWOOP for SharePoint)

The Visitor Page Flow Report helps you understand how people move through your SharePoint intranet pages. It shows the paths visitors take from one page to the next, highlights where they continue deeper into the site, and reveals where they exit.

Use this report to:

  • Improve homepage journeys: Check where visitors go after the homepage and confirm that priority destinations are receiving traffic.

  • Review campaign performance: Analyse whether a campaign landing page is sending people to the intended follow-up content.

  • Find navigation problems: Look for pages where users frequently stop, especially if those pages should encourage another step.

  • Understand audience behaviour: Use Audience mode to compare how different groups move through content.

What the Visitor Page Flow report shows

The Visitor Page Flow Report displays page journeys as an interactive flow visualization.

You can use it to see:

  • which pages visitors move to from a selected page
  • which pages visitors came to before reaching a selected page
  • how many views each step in the journey received
  • how many visits ended at each point

In SWOOP for SharePoint Intranet, this report is available as Visitor Page Flow under the Behaviour category for Intranet and Audience views.

Who can use it

The report is available for SharePoint analytics on the :

  • Intranet dashboard
  • Audience dashboard

Why use this report

Use Visitor Page Flow when you want to answer questions like:

  • Where do visitors go after the homepage?
  • What paths lead to an important landing page?
  • Which pages help visitors continue their journey?
  • Which pages are causing visitors to leave?

This is especially helpful for content owners, intranet managers, and communications teams who want to improve findability and reduce friction in navigation.

How to access the Visitor Page Flow report

  1. Open your SWOOP for SharePoint analytics dashboard.
  2. On the Intranet dashboard, go to the Behaviour section.
  3. Scroll down to the Visitor Page Flow.

If you access the Visitor Page Flow Report from the Audience dashboard it will include the for the audience that you have selected.

Also, remember to adjust the date-range to the period you are interested in.

Read the chart direction

The report includes two direction tabs:

  • From: shows where visitors go next from a page
  • To: shows where visitors came from before reaching a page

Use From to understand onward journeys, and To to understand entry paths into important content.

Search for a page

Use the Search Pages field to find a specific page and centre the analysis around it.

If no page is selected, the report automatically starts from a high-traffic page for the selected view.

Adjust the number of levels

Use the Levels slider to control how many steps of the journey are shown.

  • minimum: 2
  • maximum: 5

More levels provide a broader journey view, while fewer levels keep the flow simpler and easier to interpret.

Hover over the chart

When you hover over a section of the chart, the report shows:

  • the page name
  • the number of views at that point
  • the percentage of total visible flow
  • the current path in the table beside the chart

This helps you trace the exact route visitors followed.

Exits

The report includes Exits, which show where visitors stop progressing in the displayed journey. High exits can indicate:

  • visitors found what they needed
  • the next step was unclear
  • the content did not encourage further action
  • the navigation path broke down

Interpret exits in context rather than assuming they are always negative.

How to use Visitor Page Flow

  1. Look for strong paths
    Pages with high onward traffic often act as effective navigation hubs. These can be important landing pages, news items, or resource pages that help visitors continue their journey.

  2. Look for unexpected drop-offs: If visitors consistently exit after a page that should lead to further action, review that page for:

    1. missing calls to action

    2. unclear links

    3. poor content relevance

    4. weak page structure

  3. Compare “From” and “To”: This helps you understand whether a page is acting more like an entry point, a connector, or an end point.

  4. Use Audience mode for targeted analysis:  If you want to understand a specific group’s behaviour, use Audience mode. This can reveal differences between audience segments that may not be visible in whole-of-intranet reporting.

Tips for getting the best value

  • Start with a major landing page, such as the homepage or a key campaign page.
  • Use From mode to validate whether visitors are reaching the next intended page.
  • Use To mode to understand how users discover high-value content.
  • Keep the number of levels low at first, then expand if needed.
  • Investigate pages with high exits and low onward flow.
  • Pair this report with other Behaviour reports for deeper insight.
Things to keep in mind
  • The chart shows a simplified view of visitor journeys, not every possible path.
  • Very small or low-traffic paths may not appear prominently.
  • If there is not enough data, the widget may show: Not enough data to view this graph.