Click Activity Report (SWOOP for SharePoint Intranet

The Click Activity Report helps you understand how people interact with clickable elements on your SharePoint Intranet. It shows which links, buttons, and click targets are getting attention, so you can measure engagement and improve content performance.

Use this report to identify:

• which links and buttons get the most clicks
• which pages or components drive engagement
• whether calls to action are performing as expected
• where users may be ignoring important actions

What the report shows

The Click Activity Report provides a view of click engagement for tracked items in your environment.

Depending on your setup, the report can help you see:

• total clicks on tracked links or click targets
• the pages or locations where clicks occurred
• the names or labels of clicked items
• which items received the highest engagement over the selected period
• how click activity changes over time

This report is useful for understanding whether users are interacting with important navigation, promotions, banners, quick links, or calls to action.

Why use this report

Use the Click Activity Report when you want to answer questions like:

• Are users clicking the links we want them to click?
• Which call-to-action buttons perform best?
• Are homepage promos driving engagement?
• Which content elements are being ignored?
• Where should we simplify or improve page design?

This report is especially useful for intranet managers, content owners, internal communications teams, and digital workplace administrators.

How to open the report

1. Open SWOOP for SharePoint Intranet
2. Go to the relevant page.
3. Scroll down until you see Click Activity Report.
   
   

How to use the report

1. Select a date range: Choose the reporting period you want to analyse. Use a date range long enough to capture meaningful behaviour, especially if the content or campaign has lower traffic.

2. Review the top clicked items: Start by looking at the items with the highest click counts. This helps you quickly identify:

   1. popular links

   2. effective calls to action

   3. heavily used navigation items

   4. high-interest content promotions

3. Compare clicks across items: Use the report to compare click performance between different links, buttons, or click targets. Look for patterns such as:

   1. one call to action significantly outperforming another

   2. homepage links getting more engagement than similar links on subpages

   3. promotional items receiving fewer clicks than expected

4. Look for low-engagement items: This can help you decide what to rewrite, reposition, or remove. Low click activity can indicate that an item is:

   1. hard to find

   2. unclear in wording

   3. visually unimportant

   4. not relevant to users

   5. placed too low on the page

5. Analyse clicks in context: A high number of clicks is not always enough on its own. Consider:

   1. where the item appears

   2. how much page traffic it received

   3. whether the click target supports a key user task

   4. whether the item was part of a campaign or time-sensitive message

For example, a banner with moderate clicks may still be successful if it reached a narrow audience with highly relevant content.

How to interpret the results

High clicks can indicate strong relevance. If a link or button gets consistently high engagement, it may be:

• meeting a clear user need
• well positioned on the page
• clearly labelled
• visually prominent

These high-performing items can provide a model for future content design.

Low clicks may signal friction. If important links or buttons are underperforming, review:

• the wording of the link text
• the placement on the page
• whether the action is visually obvious
• whether the surrounding content explains why users should click

Compare expected vs actual behaviour. The most useful insight often comes from comparing what you expected users to do with what they actually clicked. For example:

• If users are clicking secondary links more than your primary action, your page hierarchy may need improvement.
• If navigation links outperform campaign content, your promotional message may need stronger positioning.
• If nobody clicks a key action, it may not be visible or relevant enough.

• Review click activity regularly for homepage and landing page content.
• Pay close attention to calls to action tied to business priorities.
• Use clear, action-oriented link text.
• Test different wording or placement for underperforming links.
• Compare click activity before and after page changes.
• Use this report alongside page view and visitor journey reports for fuller context.

Things to keep in mind

• Click counts show interaction, but not whether the click led to task completion.
• A low click count is not always a problem if the item is intended for a small audience.
• Click performance should be reviewed together with page traffic and content purpose.
• Recent or low-traffic content may not yet have enough data for meaningful analysis.