Keyword Monitoring in SWOOP Analytics for Viva Engage allows administrators to track specific keywords across posts and replies in near real-time. This feature is designed to help internal communications, compliance, and community managers stay informed about sensitive or business-critical conversations as they unfold.
Key Capabilities
- Custom Keyword Selection: Admins can define keywords to monitor, such as “protest”, “diversity”, or “incident”.
- Real-Time Alerts: When a keyword is detected, SWOOP sends an email alert with a direct link to the post or reply.
- Monitoring Frequency: The system checks for new content approximately every 30 minutes.
- Reply Tracking: The system monitors both new posts and replies, including replies to threads where the keyword was previously mentioned.
- Exclusion Options: Admins can choose to exclude keywords from Official Keywords reporting while still monitoring them for alerts.
Setting Up Keyword Monitoring
- Go to the Admin Panel in SWOOP for Viva Engage.
- Navigate to the Official Keyword section.
- Add a keyword and choose:
- Whether it should appear in reports.
- Whether it should be actively monitored.
- Enter an email address to receive alerts.
- Apply changes. Monitoring begins immediately.
Alert Emails
Each alert email includes:
- The keyword detected.
- Timestamp of detection (UTC).
- A direct link to the post or reply in Viva Engage
Use Cases
- Compliance Monitoring: Detect and respond to inappropriate or sensitive comments quickly.
- Leadership Awareness: Track sentiment around business-critical initiatives.
- Community Health: Identify threads that are accelerating in engagement or showing signs of toxicity.
- Campaign Analysis: Compare sentiment across different internal campaigns or topics.
Limitations
- Private group content may not be fully accessible depending on permissions.
- False positives may occur if keywords are used in benign contexts.
- Current alerts are based on exact keyword matches; AI filtering is in development.
Comments
0 comments
Article is closed for comments.