What is the Engagement Score

The Engagement Score in SWOOP for SharePoint measures how much time people spend reading the words on a page and comparing with with how long it would have taken a normal person to read those word. It is part of the overall Health Score, which evaluates pages on three criteria: Quality, Experience, and Engagement.

SWOOP for SharePoint is using an estimated average reading speed of 250 words per minute to determine the time it would take to read the words on the page.

The score represents the percentage of time spent on the page against the estimated reading time. For instance, if a page has 250 words it is estimated to take 1 minute to read. If the person has spent 30 seconds on the page the Engagement score is 50.

How to use the Engagement Score

The Engagement Score is important because it provides insights into how well the content resonates with users. A higher Engagement Score suggests that users spending enough time on the page to read it. By monitoring and improving the Engagement Score, organizations can identify which content is most effective and make informed decisions about future content creation and strategy.

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