What is the Engagement Score

The Engagement Score in SWOOP for SharePoint measures how much time people spend reading the words on a page and comparing with with how long it would have taken a normal person to read those word. It is part of the overall Health Score, which evaluates pages on three criteria: Quality, Experience, and Engagement.

SWOOP for SharePoint is using an estimated average reading speed of 250 words per minute to determine the time it would take to read the words on the page.

The score represents the percentage of time spent on the page against the estimated reading time. For instance, if a page has 250 words it is estimated to take 1 minute to read. If the person has spent 30 seconds on the page the Engagement score is 50.

How to use the Engagement Score

The Engagement Score is important because it provides insights into how well the content resonates with users. A higher Engagement Score suggests that users spending enough time on the page to read it. By monitoring and improving the Engagement Score, organizations can identify which content is most effective and make informed decisions about future content creation and strategy.

Note: The Engagement Score in SWOOP for SharePoint and the concept of engagement in SWOOP for Viva Engage serve different purposes and are calculated differently:

Engagement Score in SWOOP for SharePoint: This score measures how much time users spend reading the content on a page compared to the estimated time it would take a typical person to read that content. For example, if a page has 250 words, it is estimated to take one minute to read. If users spend more time than that on the page, the Engagement Score increases, reflecting a higher level of engagement with the content. This score is part of the overall Health Score, which evaluates pages based on Quality, Experience, and Engagement.

Engagement in SWOOP for Viva Engage: In contrast, the concept of 'engagement' in SWOOP for Viva Engage is measured through interactions with posts, such as replies, reactions, and shares. The new metrics introduced include Reach, which indicates the percentage of people who have seen a post, and Engagement, which reflects the percentage of those viewers who interacted with the post. This approach focuses on the social interactions and conversations happening within the platform, highlighting how effectively content resonates with the audience.

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