In SWOOP you can do analysis on messages that are associated with hashtags, topics or keywords. You do this via the Topic dashboard.
What is the difference between hashtags, topics and keywords?
Hashtags: Start with a # and will appear in Yammer as highlighted text.
Topics: Are added by the user to a message in Yammer
Keywords: Are extracted from the message content by SWOOP
Searching for hashtags, topics and keywords
When you enter some text in the search box SWOOP will return a set of matching hashtags, topics and keywords. For each search result you will see either “(Hashtag)”, “(Topic)” or “(Keyword)” so it is easy to tell if what type it is.
Improving search for hashtags
The search feature works in a slightly different way for keywords/topic versus hashtags:
- Keywords: SWOOP stores the keywords and it is possible to do a ‘starts with’ search on keywords, so when you search for ‘lemon’ it will also return ‘lemonade’
- Topics: As you type text in the text box in SWOOP, SWOOP is also performing a search in Yammer on your behalf to see if there is a topic that starts with your search term. Similar to what happens with keywords, Yammer returns ‘starts with’ results.
- Hashtags: As you type text in the search box SWOOP will also performing a search in Yammer on your behalf to see if there is a matching hashtag, but the search performs differently. When you search for ‘lemon’ it will only return show a result if there is a hashtag called ‘lemon’ and will not return ‘lemonade’.
SWOOP Admins can improve the hashtag searching by allowing SWOOP to store the textual content of the hashtag. The SWOOP Admin will need to log in to the SWOOP data miner and then tick the box:
Once the option has been ticked SWOOP will start storing hashtags from that point forward. Raise a support request if you would like for historic messages to be included as well.