SWOOP Hacks Episode 5 - How do I compare campaign engagement?

Transcript

This episode will serve as a quick tutorial of the campaign benchmarking feature in your dashboard. If you click into the settings wheel of your Business Units, Topics or Groups tab, you will notice the comparison feature on the right-hand side.

Let’s say for example, you have ran several campaigns over the past 6 months and you want to get a quick sense of how the engagement levels compare from campaign-to-campaign. Or maybe you run an annual campaign that you want to compare with previous campaigns; it could be #performancereviews2018, #performancereviews2019, and so on.

Let’s build a benchmarking table. The first thing you need to do is name your list, let’s call this one Campaign Comparison. Then let's add the hashtags or keywords we want to benchmark. I’m going to add a few examples; M365, campaigns, customer success survey and APAC Update. Click okay, ensure the list is selected, then click okay again.

 When you scroll to the bottom of your dashboard, SWOOP will have generated a leaderboard including the campaigns you had just selected. This breakdown will show you overall users engaged, how many posts were associated with the campaign as well as replies, likes, notifies and @mentions. We can also see measures including curiosity, mention index and your influencer risk score. If you’re not sure what some of the measures mean, I’d strongly recommend checking out the SWOOP E-book which is free to download from our website.

 A few more tips, there is excel export option if you want to filter, arrange or add additional data, a button to take a simple screenshot of the table and of course the information icon which gives an overview of what the widget is measuring.

And that’s it! Thanks for watching.