What are the SWOOP Key Statistics? (Workplace)

• Users – the total number of people who have a claimed Workplace account during the selected date range. 

• Posts – the total number of posts (i.e. when a person has started a new discussion thread). Unlike an email, a post doesn’t have a dedicated recipient, and therefore posts don’t have a number in the ‘To You’ row (on the Personal and on the Segment dashboards).

• Replies – the total number of replies/comments to a post. If you reply to your own post, this reply is counted in the 'From' row, but to avoid double-counting is excluded in the 'To' row

• Reactions – the total number of reactions such as likes to a post, but excludes the reactions from the person who wrote the post/reply. These are excluded to provide a more accurate picture of engagement. If you react to your own post/reply, this reaction is counted in the 'From' row, but to avoid double-counting is excluded in the 'To' row

• Mentions – the number of times people were @mentioned in a post or reply. 

• Notifications – the number of times people were added to the ‘Add people to notify’ field when writing a post/reply. This is also known as a ‘cc’. 

On the Personal dashboard, SWOOP accounts separately for replies/reactions/mentions/notifications that have been given (From me) and those received (To me), but on the Topics, Segments, Threads, Groups and Enterprise dashboards SWOOP doesn't do that. The reason is that for a person and a segment SWOOP looks at all activities that have been done across the network that involves that person or segment, and in this situation there is a net difference between what you give and what you receive.

However, on the topic and group dashboard SWOOP only looks at activity within the hashtag or group, and here there is no net difference between what you get and what you receive. For instance, when a group member writes a reply to another group member it counts toward both To and From, so the numbers would always be identical. This also applies to the Enterprise dashboard.