This 7 minute video provides a short overview of SWOOP.
Organisations have implemented Enterprise social networks to improve communication, strengthen employee engagement, and help people connect across organisational boundaries. But how do you know it’s working?
Now let me show you how SWOOP provides insights to measure and improve your digital workplace relationships to achieve better business outcomes.
Here on the Personal dashboard, every single individual person can access insights about themselves. You can see that there are also tabs for Segments, Threads, Topics, Communities and one for the whole Enterprise.
This means that you can use SWOOP as a self-serve platform that allows everyone to get insights. And you get this in near-realtime.
Let me show you some insights for our small demo company. Here on the Enterprise tab you’ll see some basic statistics on how many people have joined, and how many posts, replies and likes they have made. I can see how many are interactive users too.
These are basic but still important indicators that give me a high-level perspective of adoption.
Now let’s look at two different things we’re often asked about: who’s participating and what are people talking about. Then we look at some deeper insights about these conversations and what you can do to improve.
With SWOOP you can see which communities are the most active across the whole organisation and also which Segments are the most active. A ‘Segment’ can be any attribute you choose to segment your colleagues by, for example location, department, or something else.
Use these high-level insights to focus your efforts on the parts of your organisation that needs your help or use it to praise.
You can also see what people are talking about across the whole organisation. Here, on ‘Most Engaging Posts’, you see the top discussion threads and you can sort that by the number of replies, or likes, or the number of people who participated. This is really important when you’d want to report on trending discussions.
SWOOP can also visually the keywords used here in the ‘Keyword Cloud’. And you can click on any of these, which will give you deep insights into discussion threads that include these keywords. You can do the same with the most used hashtags, here on the report ‘Hot Topics’.
Let me also show you how we do sentiment analysis. Not only do you get a quick summary of how the sentiment is changing over time, which you can see here, but SWOOP will also automatically surface the discussion threads that have the most sentiment.
Here you can see the top discussion threads, and you can even click on each one and see exactly how each message is rated down to the sentence level.
Now, our research shows that people derive more business value from reading and participating in conversations, compared to just receiving updates. So, having a high response rate is therefore important. Here, on the ‘Response Rate’ report, you can see how many posts got a reply. We suggest you aim for at least 50%, and you can click here to see which posts haven’t received a reply or like and then use this to follow up as required.
We also know that many organisations have it as an objective to become better at connecting their employees across business unit boundaries. Here on the ‘Cross-team Collaboration’ report you can see exactly that. The matrix provides a summary of all the interactions between your business units – darker colour means more interaction. You can see that Marketing has been busy interacting with Customer Success, but Development and Operations is not really interacting with anyone.
When I change the layout from a matrix to a map you can even more clearly see where the strong and weak points of interactions are, and you can use this to target your efforts to increase collaboration within or between business units as required.
With SWOOP you also get insights about the influential people. To become influential, your contributions must lead to engagement from other people. The list of people is valuable as it identifies your champions, who are not just active but are contributing in a way that other people find valuable.
Now, for every topic, every community, every attribute you’d segment your colleagues by, you can drill in and get the same level of insights that I have showed you here in the Enterprise dashboard. For example, let me try and click on the Social Media and Marketing group. I scroll down, and you can see that I’m getting the same insights about collaboration patterns within the community, the influential people, the response rate, the most engaging posts, and so on.
In terms of access, we mirror what you can see on your Enterprise social network. So, if you can’t access a group or community there, you also cannot access that within SWOOP.
Finally, let me go back to the Personal dashboard and show you how many of our customers are using SWOOP to help individuals become better collaborators and communicators. By analysing the number of posts, replies, and likes that I’ve made, and combining that with the number of replies and likes I’ve received, SWOOP now tells me what my Collaboration Persona is.
As you can see, I’m currently an ‘Engager’. There are five SWOOP Personas. The Observer, Broadcaster, Responder, Catalyst and the Engager. The least aspirational is the Observer, and the most aspirational is the Engager. We believe most senior leaders should aim to become Engagers, since they have a balance between what they do and what they get back.
That’s it. Many thanks for watching this very short introduction to SWOOP.