This 2 minute video will show you how you can benchmark and compare groups, topics, and segments. The basic steps are:
- Click on the dashboard for which you want to perform a comparison (e.g. Group, Segment or Topic)
- Click on the Settings wheel
- Under 'Comparisons' create a list
- Add the entities that you want to compare
- Click 'OK', and 'OK'. Then you will be taken back to the dashboard
- Scroll to the bottom of the page and you will see the Benchmarking report
Note: If you are a SWOOP Admin, or a SWOOP Lite Admin, then you'll find a predefined comparison list called 'Individual Benchmarking'. If you choose this list, then SWOOP will show a summary table of activities made by all people that a members of the selected group (or Segment, or have contributed to a Topic). Read more about admin permissions.
We all love comparing ourselves to others. Wouldn’t you like to compare and benchmark one group to another, or one topics with another?
You can easily to this in SWOOP, and you can do it on each of the dashboards for Segments, Topics and Groups. Let’s try and compare a couple of groups.
We start by going to the relevant dashboard – in this case the Groups dashboard – and then click on the right-hand fly out menu here.
Down here, you’ll see an area called ‘Comparisons’. Start by giving your comparison list a name. Let’s call this one “Business Development vs. Marketing”
Once you have created the list you can now start to add groups to the list. Just search for the group name, and then put a tick against it. Keep doing this until you have all the groups you want to compare.
We’d suggest that you include one group you know works really well, and then use this group as your benchmark for high performance.
When your list is complete, click ‘OK’, ensure your list is selected, and click 'OK' again too see how your groups compare.
Just scroll down to the bottom of the page and here you’ll see a table of the groups you selected. You can see the how many people are in the groups and some high level activity numbers that allows you to compare and benchmark.
Thanks for watching. Check out our other videos to learn more about SWOOP.