What is the Location report?

The Location report in SWOOP for SharePoint provides insights into the geographical distribution of users accessing your SharePoint intranet content (news, pages or files). This report shows where your intranet visitors are connecting from, based on their IP addresses, and allows you to drill down through countries, regions, and cities.

How can the Location report be used?

The report helps you understand the locations of your audience, which can be particularly useful for organisations with a global presence. Knowing where your users are located can inform decisions about content relevance and accessibility.

By identifying the regions with the highest engagement, you can tailor your communication strategies to better meet the needs of specific audiences. For example, if a significant number of users are accessing content from a particular region, you might consider providing localised content or resources.

Understanding where your users are located can also help in resource planning and allocation. If certain regions show higher engagement, you may want to invest more in content creation or support for those areas.

The Location Report can also help you monitor the performance of your SharePoint site(s) across different regions. If you notice discrepancies in engagement levels, it may prompt further investigation into potential issues or opportunities for improvement.

Knowing the geographical distribution of your users can also help you consider cultural differences when creating content, ensuring that it resonates well with diverse audiences.

By leveraging the insights from the Location Report, organisations can enhance their SharePoint intranet strategy, improve user engagement, and ensure that their content is effectively reaching the right audiences.