By looking at the time visitors spend on an intranet page or news article we are able to suggest a likely persona to describe the type of behaviour you might see.
Glancers typically spend so little time on a page they are unlikely to get any relevant information from the page.
They see the visit to the page as a mistake and immediately leave.
A high percentage of Glancers may indicate that there are issues with navigation or link text in other pages.
Scanners typically spend enough time on a page to look for a particular word or link.
They are not reading the page to understand it but to find a particular thing.
A high percentage of Scanners may indicate the page is used to navigate somewhere else.
Speed-readers typically spend enough time on a page to get the main points from the content.
They are skim reading the content so can miss the full details of the page.
A high percentage of Speed-readers may indicate pages have too much content to easily digest.
Readers typically spend enough time on a page to read and fully understand the content.
A high percentage of Readers is likely to indicate visitors are finding the content engaging and valuable.
Campers typically spend more time than is needed to read a page.
A high percentage of Campers may indicate that the page contains information that needs to be constantly referred to, or that the page may be difficult to understand and requires re-reading several times.