What is Sentiment Analysis?
Sentiment Analysis helps to surface conversations on your Workplace network that register levels of sentiment, engagement and energy that may require your attention.
While the Most Engaging Posts report will only sort posts based on the number of replies, reactions, share and unique people engaging, the Sentiment Analysis report also prioritises based on how staff are feeling.
How to use Sentiment Analysis
Sentiment Analysis in SWOOP is split between two different measures:
- Energy (or emotion) detected in a thread: this is represented by the heart icon next to the blue bar
- Positive vs. Negative sentiment: this is represented by the smiley face icon next to the green/red bar
The sort-by box in the top left-hand corner of the report will allow you to adjust the ranking based on priority, emotion (proportion), emotion (total), sentiment (proportion negative) and sentiment (proportion negative).
Sentiment Analysis is a powerful tool to find interesting pockets of conversation on your network you may not otherwise come across by just scrolling through your feed. When you click on the conversations hyperlinked, SWOOP deep-dives even further to show the flow of sentiment throughout the thread.
Exclusions by design
If you notice that a thread isn't being included in the sentiment analysis report, it may be excluded for one of the following reasons:
1. The conversation happened in a private community that you don't have access to in Viva Engage.
2. There are less than 3 messages involved in the thread, or there are more than 3 messages, but they aren't text based (emojis, gifs etc) or they don't have enough text to be included.
3. The 'emotion' totals less than 10, in which case the thread is deemed as 'neutral'.
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