The User Activity report provides a picture of how evenly spread participation occurs across the user base. This analytics will expose situations where the major part of the activities is being conducted by a selected few (also see Influential People report). Strong User Activity would see this measure trending upward. A downward trend might signal a deterioration in user engagement.

User Activity is available at the Segments, Threads, Topics, Communities and Enterprise dashboards. If you are a community leader and you see community activity per user start to trend down, this should be a signal to inject some energy into the community. For example, running a webinar, a competition or even scheduling a face-to-face event for community members. At the topic level, this report can identify the breadth of interest and engagement with the topic. This is important if the topic is an enterprise-wide change initiative.