What is a Nudge?
Changing an organisation's collaborative behaviours starts by changing individual behaviours. SWOOP has identified 10 'nudges', which are small prompts to get a person to do something. For instance, if a person has not yet replied to a message, then SWOOP prompts the person to post a reply.
The Nudge report in your Personal dashboard is designed to motivate a person to keep improving their collaborative practices, and the intention is to move the person from one stage of collaborative behaviour to the next.
The nudge that displays is dependent on your SWOOP Persona and your balance of interaction across Yammer.
How to use SWOOP Nudges
The nudge feature can be used to improve collaboration in many different ways. Here are just a few ideas:
Coach senior leaders
Add all of the names of your senior leadership team to a Personal Benchmarking table. See instructions here for how to do that. You need to be a SWOOP Admin to use this feature.
Review which nudge has been identified for each leader and their overall interaction patterns. Then design a coaching/training plan for each person.
Run targeted educational campaigns
Export all nudges using the Nudge Export feature on the Data Export dashboard in the Admin area of SWOOP. You need to be a SWOOP Admin to do this.
Sort the table by nudge title/category and then determine what type of intervention would add most value. For instance, you might find that a large proportion of people haven't yet posted a message, but only likes other people's posts. Then you could run an educational session on the types of posts that are valuable. If you find that many people haven't joined a community, then run a session on the value of doing that.
Support new joiners
In support of an on-boarding initiative, you might consider creating a benchmarking table of all people who have joined your organisation in the last month. See instructions here for how to build a list. You need to be a SWOOP Admin to access this feature.
Review the progress of each new joiner. Consider praising the ones who have been active, and running (additional) training for those who haven't yet been active.
Connect and discuss
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