What is the Most Engaging Posts report
The Most Engaging Posts report ranks posts based on a range of different criteria you can select over the selected time period. It identifies posts that have generated the most overall engagement. You select between the following ranking criteria using the 'Sort' dropdown:
- Replies + reactions
- People (this refers to the number of unique people who interacted with the post)
The most engaging posts are not judged by the content, only on the length of the discussion threads.
How to use the Most Engaging Posts report
Conversation is the heart of value creation on Yammer. It’s only through conversation that individuals can make sense of a colleague’s posted opinions; HR’s new family leave policy or the CEO’s message about building customer intimacy.
The Most Engaging Post report can be used to keep a pulse of the topics and conversations that matter the most to your employees. You can see which posts perform above others and then explore the 'why'. Takeaway learnings from the posts that performed the best and apply the formula to future posts and campaigns.
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