What is the Mention Index
The Mention Index shows you how many posts include an @ mention. SWOOP research has found that using an @ mention can lead to a more engaging conversation.
The data speaks for itself, you receive 73% more replies when you @ mention someone in a conversation on Yammer.
How to use the Mention Index
The Mention Index displays in several different ways across the Personal, Segments, Topics, Communities and Enterprise Dashboards.
For example, in the Personal Dashboard, the Mention Index will show how your score compares to the rest of the organisation. You can also see the impact of including an @mention in a post vs. excluding an @mention. In most cases, you will notice the average number of replies on a post with an @mention will be higher than those without.
The Mention Index makes it easy to show individuals, communities and the broader organisation the importance of writing posts with the intention to collaborate. It is much more motivating for an employee to reply to a post when they have been directly invited into the conversation in the form of an @mention.
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