What is the Curiosity Index? 

The Curiosity Index in SWOOP for Viva Engage is simply measuring the percentage of messages that are framed as questions on Viva Engage (ie there is a question mark in the text). SWOOP will show you your overall curiosity percentage as well as the performance of posts when they include a question vs. when they exclude a question. In the Personal Dashboard, you can also see how your curiosity levels compare to the broader organisation.

Asking questions is a great way of starting discussions and conversations that can lead to deeper insights. The typical trend we around curiosity is when posts include a question, they will provoke a higher response rate. 

How to use the Curiosity Index

Our research indicates that there is a correlation between a high Curiosity Index and the proportion of Engagers in a network. Asking a question leads to on average 150% more replies on a thread, making this an important report to consult to improve the depth of conversations on your Viva Engage network.

Asking questions is also a strong indicator of problem-solving and innovation. This means the conversations on your networks are contributing to real business outcomes. To learn more about the measures that indicate a high-performing network, read about the Enterprise Social Network Value Maturity Model.

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