This 5 min video provides a short overview of SWOOP.
Many organisations are choosing Enterprise social networks as a platform to improve employee engagement and to help people connect across organisational boundaries. But how do you know it’s working?
Let me show you a few of the key things SWOOP can help you achieve.
Here on the personal tab, every individual person can access insights about themselves. You can see that there are also tabs for Business units, topics, groups and one for the whole enterprise.
This means you can use SWOOP a self-serve platform that allows everyone to get insights. And you get this in near-realtime.
Let me show you some insights for our company. Here on the Enterprise tab you’ll see some basic statistics on how many people who are on the network, and how many posts, replies and likes they have made. That is of course interesting, and gives me some very high-level insight into how much we’re using it.
But let me scroll down and show you how much our efforts have resulted collaboration across business units.
This matrix provides a summary of all of the interactions between our business units. Darker colors mean more interaction. You can see that ‘Head Office’ has been busy interacting with ‘External Relationships and External Communications’. We also find out, if there is value in getting ‘Software Development’ and other business units to interact more.
When I change the layout from a matrix to a map, you can even more clearly see where the strong points of interactions are taking place. You can use to target your efforts to increase collaboration within and between your business units.
With SWOOP you also get insights into who the Influential People are in your organisation. To become influential, your contributions must lead to engagement from other people. This list of people is valuable as it identifies your champions who are not just active, but are contributing in a way that other people find valuable.
The Response Rate widget you see here on your left provides you with insights about your organisational culture. If there are many posts with no replies, your enterprise social network is being used for broadcasting messages and less so for engaging people in a conversation. Our research shows that people derive more business value from participating in conversation, so having high response rate is therefore important.
Finally, here on the Enterprise tab, the Most Engaging Posts simply shows a summary of the posts that have resulted in the highest number of replies and likes. This is really valuable to track what sort of conversations that engage your people.
Talking about numbers, The Business Unit and Group Activity widgets allows you to get a summary of the activity level in these, and this is great to get an overall sense of who where your people are active.
For every business unit, every topic and for every group you can drill in and get the same level of insights that I have showed you here on the Enterprise tab. Let’s click for example on the ‘social media and marketing’ group. As I scroll down you can see that I am getting insights about collaboration patterns within the group, the influential people, the response rate, and the most engaging posts.
And you can do this for all groups, all topics and all business units. We mirror the group’s access permissions, so if you cannot access a group on your enterprise social network, you also cannot access that group in SWOOP.
Finally, let me go back to the Personal Tab and show you how many of our customers are using SWOOP to help individuals become better collaborators, communicator and engagers.
By analysing the number of posts, replies and likes I have made, and combining that with the number of replies and likes I have received, SWOOP now tells me what my collaboration persona is. As you can see I am currently an ‘Engager’.
There are 5 SWOOP personas. The Observer, Broadcaster, Responder, Catalyst and the Engager. The least aspirational is the Observer, and the most aspirational is the Engager. We believe most senior leaders should aim to become Engagers, since these have a balance between what you do and what you get back.
That’s it. Many thanks for watching this very short introduction to SWOOP.