- Users – the total number of people who have an active Yammer account during the selected date range.
- Posts – the total number of posts (i.e. Where a person as started a new discussion thread). Unlike an email, a post doesn’t have a dedicated recipient, and therefore posts don’t have a number in the ‘To You’ row (on the Personal and on the Business Unit tabs).
- Replies – the total number of replies/comments to a post. If you reply to your own post, this reply is counted in the 'From' row, but to avoid double-counting is excluded in the 'To' row
- Likes – the total number of likes to a post, but excludes the likes from the person who wrote the post/reply. These are excluded to provide a more accurate picture of engagement. If you lilke your own post/reply, this like is counted in the 'From' row, but to avoid double-counting is excluded in the 'To' row
- Mentions – the number of times people were @mentioned in a post or reply.
- Notifications – the number of times people were added to the ‘Add people to notify’ field when writing a post/reply. This is also known as a ‘cc’.
On the Personal tab SWOOP accounts separately for replies/likes/mentions/notifications that have been given (From me) and those received (To me), but on the Topic, Business Unit, Thread, Community and Enterprise tabs SWOOP doesn't do that. The reason is that for a person and a business unit SWOOP looks at all activities that have been done across the network that involves that person or business unit, and in this situation there is a net difference between what you give and what you receive.
However, on the topic and community tab SWOOP only looks at activity that within the hashtag or community, and here there is no net difference between what you get and what you receive. For instance, when a community member writes a reply to another community member it counts toward both To and From, so the numbers would always be identical. This also applies to the Enterprise tab.