What are Key Statistics
- Users – the total number of people who have an active Yammer account during the selected date range. If the number of users not look correct, then please read this article: Number of users doesn't match.
- Posts – the total number of posts (i.e. where a person has started a new discussion thread). Note for Personal and Segment dashboards: Unlike an email, a post doesn’t have a dedicated recipient, and therefore posts don’t have a number in the ‘To You’.
- Replies – the total number of replies/comments to a post. If you reply to your own post, this reply is counted in the 'From' row, but (to avoid double-counting) is excluded in the 'To' row
- Reactions – the total number of reactions to a post, but excludes the reactions from the person who wrote the post/reply. These are excluded to provide a more accurate picture of engagement. If you like your own post/reply, this like is counted in the 'From' row, but (to avoid double-counting) is excluded in the 'To' row.
- Mentions – the number of times people were @mentioned in a post or reply.
- Notifications – the number of times people were added to the ‘Add people to notify’ field when writing a post/reply. This is also known as a ‘cc’.
On the Personal dashboard, SWOOP accounts separately for replies/reactions/mentions/notifications that have been given (From me) and those received (To me), but on the Topic, Segment, Thread, Community and Enterprise dashboards SWOOP doesn't do that. The reason is that for a person and a Segment, SWOOP looks at all activities that have been done across the network that involves that person or segment, and in this situation there is a net difference between what you give and what you receive.
However, on the topics and communities dashboard SWOOP only looks at activity within the hashtag or community, and here there is no net difference between what you get and what you receive. For instance, when a community member writes a reply to another community member it counts toward both 'To' and 'From', so the numbers would always be identical. This also applies to the Enterprise dashboard.
How to use Key Statistics
But we can use it for learning something more deeply about the role that Yammer is playing. Thriving communities have a healthy conversations and therefore need an appropriate balance between the number of posts, replies and reactions. As a general rule of thumb we use the 1-2-3 rule. This means that you need to aim the following:
For every one 1 post to get (at least) 2 replies and (at least) 3 reactions.
If you have 2x (or more) replies and 3x (or more) reactions it shows that Yammer is used to have conversations. If it drops below 2x replies it means that Yammer is starting to be used more as a one-way broadcasting tool. People consistently say that they find conversations the most useful part of Yammer, so it is important to keep the 1-2-3 rule front of mind. The rule applies to at both the individual, community and enterprise level.
Example of the 1-2-3 rule
Using the example below from the Personal Dashboard you can see that person is replying much more than posting. Reactions are also nearly double the number of replies. While it does not fit the 1-2-3 rule perfectly it shows that this person has demonstrated that she/he is great at participating in online conversations.
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